Building IKEA

I spent the weekend helping my daughter move into her first apartment and get ready for this year at university. We visited IKEA to furnish the place. From the parking lot to the playground inside the…

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Should You Automate Your Marketing?

Are you inclined to take blind leaps of faith when making important business decisions? You would think most companies wouldn't do that in a million years, but the answers are surprising.When choosing…

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Why You Need More than IQ to Manage Leads

Imagine a business where a lead comes in, is entered into the CRM system and then. just sits there.This lead, let's call her Ms. Smith, didn't come in through traditional channels, so she was routed t…

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Why Your CRM Solution is Killing Your Business

Read any white paper or marketing brochure for a CRM system and it will have an extensive list of features. Contact management? Check! Customer Tracking? Yup! Project Management? OK! Report generation…

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CRM3: what makes a CRM solution Work!

In past couple of weeks, this blog has talked a lot about how CRM can go bad. If your business has a CRM system that focuses only on features, and not actually connecting you to your customers, you ha…

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